Role: Brand Designer
Client: Alicia Walters
Partnership: Gumbo Media
Deliverables:
Brand Identity System
Project Summary
Alicia Walters — a sought-after artistic director, speaker, and published author — required a visual identity that could hold the depth, warmth, and global reach of her work. Her creative practice centers Black communities, internal healing, and collective liberation, and the brand needed to reflect both the nurturing spirit and bold conviction that define her leadership.
Through a thoughtful discovery process, we identified a strong existing foundation: a brand presence that felt creative, welcoming, and deeply resonant with her community. The objective was not to replace that energy, but to refine and elevate it. The new visual identity was designed to preserve her warmth and playfulness while introducing greater clarity, cohesion, and confidence in communicating her overarching impact message.
The system creates space for Alicia to show up more boldly — clearly articulating her vision, values, and long-term goals. By strengthening her visual positioning, the brand supports expanded speaking engagements, increased writing opportunities, and the cultivation of a vibrant, aligned global digital community.
